{"id":205,"date":"2023-02-14T03:35:55","date_gmt":"2023-02-14T03:35:55","guid":{"rendered":"https:\/\/app.mectronic.com\/blog\/?p=205"},"modified":"2023-04-28T17:05:16","modified_gmt":"2023-04-28T17:05:16","slug":"mectronic-ppc-program","status":"publish","type":"post","link":"https:\/\/app.mectronic.com\/blog\/2023\/02\/14\/mectronic-ppc-program\/","title":{"rendered":"Mectronic Powers Up PPC Program"},"content":{"rendered":"\n

Mectronic is excited to announce upgrades to Mectronic PPC Program that promise to drive site traffic and increase click-through rates for our PPC clients.<\/p>\n\n\n\n

Though Mectronic has offered a PPC program for more than ten years, Mectronic CEO Gerald Willis undertook a massive in-depth analysis of the program before making a significant investment to develop a new and improved PPC that leverages current trends in SEO and technology to generate more organic site traffic and improve sales for participating clients.<\/p>\n\n\n\n

What is PPC?<\/strong><\/h2>\n\n\n\n

PPC, or pay-per-click, programs offer an invaluable competitive edge, encouraging potential customers to select PPC participants\u2019 products from competitors offering the same product. These programs offer an effective method for funneling interested buyers toward your product.<\/p>\n\n\n\n

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BUY Button functionality sets PPC participants apart from competitors.<\/strong><\/p>\n<\/div><\/div>\n\n\n\n

When upgrading the PPC program, Mectronic looked to improve the funneling process and create a way to capture interested buyers and direct them to participants\u2019 products.   Mectronic PPC creates a direct link between consumers and products with a \u201cBUY\u201d button.  This button directs users to the participating distributor’s page, with the searched part ready for purchase.  One-click buying capabilities feature strongly on websites such as Google. Now, participants in the Mectronic PPC program can leverage the speed and convenience a one-click buying link offers buyers.  This differentiator sets participating companies apart from competitors, but features of the Mectronic PPC program don\u2019t stop there.<\/p>\n\n\n\n

With our program, you won\u2019t be asked for a list of keywords or tasked with designing eye-catching ads. Instead, Mectronic PPC provides participants with an opportunity to stand out from the crowd and increase sales without the hassle of developing additional strategies or campaigns.  <\/p>\n\n\n\n

Mectronic Invests in Tools for Your Success<\/strong><\/h2>\n\n\n\n

As part of their PPC program overhaul, Mectronic invested in software development, hardware upgrades, and refined SEO strategies driving this program.  <\/p>\n\n\n\n

Mectronic began with software development upgrades.  The company hired a top AI developer to develop a software program capable of recognizing and eliminating repeats and variations of Manf names. Such repetition commonly occurs when multiple Distributors upload different variations on the same product name.<\/p>\n\n\n\n

Additionally, hardware investments include upgrading a critical server. Eight Solid State Drives now generate a storage capacity of 7.6 TBs.  These drives are dedicated to PPC client data. Consequently, Mectronic PPC offers the storage necessary for unparalleled reliability and enhanced user experience.<\/p>\n\n\n\n

Mectronic Handles the SEO For You<\/strong><\/h2>\n\n\n\n

As part of the PPC program software upgrade, Mectronic developed software that updates PPC client landing pages. Updates ensure accurate current daily inventory.  Mectronic brought on another developer to focus on data mining strategies. This developer gathers product details, images, and key PDFs for each of the 18 million unique part numbers for current PPC clients.  <\/p>\n\n\n\n

All PPC client data and inventory uplands are housed in a unique database. Furthermore, participating clients benefit from dedicated SEO services reserved only for PPC clients. We develop Google search pages that feature your products\u2019 specifications. These pages direct your potential customer to your company\u2019s shopping cart with a \u201cBUY\u201d button.  Our SEO experts optimize every page for higher-performing campaigns. Our PPC pages rank higher in search listings, with more than 12 million pages optimized to date.  <\/p>\n\n\n\n

Optimized For Your Success<\/strong><\/h2>\n\n\n\n

PPC programs can dramatically increase website traffic over organic, passive traffic.  And, because you only pay for clicks that lead to your shopping cart, PPC programs are much more cost-effective than conventional strategies that charge monthly rates regardless of the clicks or conversions that actually drive your sales.<\/p>\n\n\n\n

Mectronic developed an algorithm for the Mectronic PPC program.  Unlike our competitors, our PPC program features a proprietary algorithm rather than a boxed solution.  Our in-house solution means Mectronic developers and SEO experts can better optimize participant page positioning and search ranking for your PPC campaign\u2019s success.<\/p>\n\n\n\n

Mectronic provides monthly insights into your PPC campaign.  Our reports provide information such as the number of unique visitors that click on your product’s \u201cBuy\u201d button.  To maximize the utility of this resource, Mectronic removes redundancies created when the same user clicks on your \u201cBuy\u201d button.  Consequently, your monthly PPC report offers critical insights into the product demands driving your customers.  You can leverage this data across all of your marketing campaigns for improved sales.<\/p>\n\n\n\n

Getting Started with the Mectronic PPC Program<\/strong><\/h2>\n\n\n\n

When Mectronic\u2019s PPC Program rolls out, taking advantage of this invaluable tool couldn\u2019t be easier.<\/p>\n\n\n\n

First, create a free Mectronic account and join the world\u2019s leading B2B part search service.   When you partner with Mectronic, you join some of the leading distributors such as Allied Electronics, Digi-Key, and Mouser Electronics.   You also create opportunities for sourcing professionals from around the world to find and buy your products when you list with us.<\/p>\n\n\n\n

The second step is completing the PPC program enrollment process.  We offer discounted pricing when you keep a credit card on file.  Contact us today for complete pricing information.  Our team will talk with you about your goals for your PPC campaign and help you select the package that works best for your business needs.<\/p>\n\n\n\n

Benefits of Mectronic\u2019s PPC Program<\/strong><\/h2>\n\n\n\n

As the leading B2B part search engine for more than 24 years, Mectronic strives to connect buyers with the parts and components they need.  Our innovative PPC program is our most targeted tool yet to drive the site traffic that fuels more conversions.<\/p>\n\n\n\n

Why join the Mectronic PPC Program?  The benefits speak for themselves:<\/p>\n\n\n\n