At Mectronic, we continue a 25-year tradition of connecting buyers with the components they need with recent upgrades to our PPC Program. Significant investment in both hardware and software design enables PPC participants to stand out from the competition and benefit from increased site traffic. Mectronic’s worry-free PPC approach leverages a seemingly simple but incredibly effective tool for converting clicks to transactions: a buy button.
Buy Now buttons dominate trending B2B digital marketing strategies and for good reason: they work. In this blog, we’ll explore why and how.
Why Buy Now Buttons Drive Click-Throughs and Conversions
An optimized Buy Now button is more than a graphic on a page. Optimized Buy Now buttons provide opportunities to convert “research” clicks into transactions. Studies indicate that 87% of people research a product online before making a purchase decision. Buy Now buttons bridge the gap between research clicks and actual conversions by simplifying the process.
Buy Now buttons continue to grow in importance as more leading online mega merchants incorporate these tools. Functionality afforded by Buy Buttons is the key to the Mectronic PPC program, and for good reason.
Benefits of the Buy Now Button
For B2B component suppliers, Buy buttons serve as effective tools for driving site traffic and improving sales. In addition to the financial benefit that comes from paying only for clicks, Mectronic PPC leverages Buy Button functionality to deliver critical benefits capable of influencing your customer’s purchase journey and improving your conversion rates.
PPC Programs Improve Demand Generation with Buy Buttons
Buy Buttons drive sales, with a recent BigCommerce study suggesting Buy buttons increase average order value by as much as 30%. By providing customers with easier access to the products they are interested in, Buy buttons eliminate hurdles that stall would-be buyers well before the point of purchase. A simplified purchase journey is more likely to end in increased purchases.
Pairing demand generation with increased convenience makes Buy Now buttons particularly powerful tools for improving click-through rates and for driving conversions. With Mectronic’s PPC program, Buy Button functionality generates demand from both Mectronic search results and SEO-optimized landing pages.
Improved Checkout Process
Optimized Buy Now buttons drastically improve the checkout process and reduce checkout times. This simple tool bypasses multiple steps shoppers otherwise must complete. Working around time-consuming protocols, Buy buttons deliver the product your buyers searched for straight to their cart and ready for purchase. Reducing purchase time is a leading factor behind improved conversion rates. According to a 2020 study by PYMNTS, electronics sellers utilizing Buy buttons saw a decrease in average purchase time by as much as a minute.
B2B customers appreciate convenience in their online shopping. Mectronic PPC helps deliver that convenience with our Buy button. Featured on Mectronic search results as well as Google landing pages, the Mectronic Buy button eliminates checkout hassle and lost revenue due to abandoned carts.
Eliminate Lost Sales Due to Account Creation
Buy Now button functionality eliminates one key reason many buyers walk away from a loaded digital cart: account creation requirements. In fact, a 2022 Baymard Institute study suggests 17% of US buyers walked away from an online purchase due to lengthy account creation and purchase processes.
For buyers who typically avoid creating new online accounts, Buy Now buttons offer a convenient opportunity to purchase as guests. This captures more of the sales currently lost to lengthy purchase processes. Eliminating account creation and simplifying the purchase process leads to more sales and increase revenue.
Improves User Experience
Buy Now buttons improve user experience, especially for buyers ready to finalize sales. Buyers and distributors looking for the part or tool you offer can now click on your Buy Now button from their Mectronic search results page. This takes buyers directly to their loaded cart for faster, more convenient purchases.
Mectronic Delivers the Power of Buy Buttons In Our Convenient PPC Program
Mectronic delivers these powerful benefits of Buy Now buttons in our convenient PPC program. If these benefits aren’t convincing enough, consider the advantages Mectronic’s PPC offers our participants, such as:
- Round-the-clock qualified lead generation
- Increased revenue and quicker inventory movement
- Improved ranking in BOM and bulk search results
- Buy Button functionality and benefits within hours of program enrollment
- Pay only for clicks that lead to your shopping cart
- Reduced program pricing when you keep a credit card on file
- All set-up charges are waived!
It has never been easier to offer your customers the ease and convenience of a Buy Button powered by Mectronic PPC. With competitive pricing, growing site traffic, and waived set-up fees, Mectronic PPC is the investment in your business that pays for itself.
Contact us today to get started!
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Mectronic has been connecting sellers and buyers for 25 years. With powerful search tools and over 2 billion products, Mectronic helps you find the B2B components you need from sources you trust. Find the parts and components you need today here!
